Real estate branding is a great way to reach your target audience. Implementing the correct real estate branding strategy will contribute to the credibility of your real estate business. Through this, people will be able to get to know your business and services that you offer.

With real estate branding strategy, your business becomes more established within the industry. Branding strategy will provide a clear association with your company’s products and values, and will help to strengthen your business in the minds of your target customers.

Branding is key to success of a project and for many real estate developers in Nigeria; this factor has been very influential to the steady rise of their market. One major company that has continued to keep its pedigree in terms of quality of its products is CMB Building Maintenance and Investment Co. limited. Receiving awards of excellence by various Real estate governing bodies and institutions of Learning, CMB has grown steadily over the years in the real estate industry. In the need to tackle specific challenges as well attention to details in housing development, CMB innovated the “Pearl” brand.

The Pearl brand which has acted as very instrumental to CMB’s success over the years makes up a blend of breathtaking projects and consistent services well executed. A perusal of this brand in this report, explores the success story the Pearl brand has contributed to the growth of CMB.

A look at Pearl Gardens Estate, Sangotedo, Lagos, a project of the CMB group, shows a project which sits on 28 hectares and was designed to be a Site and Service scheme.  The provision of infrastructure (roads, drainage, electrification, water, etc), which commenced in 2004 for the 362 plots, was completed in 2009. With this estate delivered, CMB have deployed its Facilities Management arm to manage the facilities and infrastructure in order to sustain the serene atmosphere, rich greenery and inviting ambience.

Yet another quality housing products is the The Pearl® Apartments, Ebute-Metta, Lagos, which is a residential development comprising two (2) blocks of 6 floors each totaling 26 units of 3-bedroom flats (all ensuite).  In addition to the modern facilities (elevators, roof-top swimming pool, roof-top terrace, adequate vehicular parking etc) which adorn the apartments, each of the two blocks is capped with a penthouse.  Buoyed by its fantastic location given its proximity to the Third Mainland bridge, the development boasts of enviable access to all parts of Lagos state; this has greatly assisted full off-take of the flats.

Moving on, the pearl Nuga Park is yet again one of CMB’s thrilling projects. This estate is a 5-hectare parcel of land located Off Lekki-Epe expressway, Sangotedo. Pearl® Nuga-Park Estate is located along the on-going Lagos State dual-carriage road currently under construction. It is less than 3 minutes drive from the company’s on-going Pearl Gardens and Pearl Cola Estates and not far from the Lekki Free Trade Zone and West Africa’s largest deep seaport.
It’s a fully serviced residential estate comprising of 54 family units terrace houses, detached houses, serviced plots for customised designs, ample green areas and commercial plots with flexible payment plan.

Pearl Miley yet another one of CMB’s projects, is a pure haven. PearlMiley is one of the new residential development projects initiated this year through a Joint Venture partnership. Pearl Miley will sit on a 4117.714 square meters land situated within the Oniru Chieftaincy Family Scheme.
Upon completion, the development will comprise three (3) blocks of twenty – six (26) residential units on five floors each as follows:
• Block A will consist of 8 (Eight) units of 3 (Three) bedroom luxury apartments and 1 (one) penthouse.
• Block B will consist of 8 (Eight) units of 3 (Three) bedroom luxury apartments
• Block C will consist of 8 (Eight) units of 3 (Three) bedroom luxury apartments and 1 (one) penthouse
• Service Quarters for each of the Apartments
In addition to these, the following facilities will also be provided in the proposed development:
• Adequate vehicular parking  (On the ground floor of each Block)
• A Swimming Pool
• Elevators for each of the Blocks
• Alternative Electricity Power Supply
• Potable Water Supply
• Landscaped Area
• Fire Escapes

Making the list of its luxurious projects of the brand CMB are the pearl Cola, Pearl capital estate and pearl view estate. Pearl Cola is an Eight (8) Hectare parcel of land purchased by various individuals including members of the  Coca Cola Co-operative situated next to Pearl Gardens Estate. CMB became developers and facilitators of this project with a brief to provide Infrastructure in terms of roads, water, drainage, electricity, perimeter fence etc. Construction of buildings for interested clients is also in progress.

Pearl Capital Estate is situated in Katampe Extension of Abuja. It comprises 3 bedroom apartments which all ensuite. It’s an ideal home for live-in and also a high yielding return on investment.

FEATURES

16 units of 3 bedroom flats with servant quarters

Good finishings with all rooms en-suite

Swimming pool and Gazebo

Adequate car parking

Adequate security

Beautiful landscaped environment

No legal encumbrances

Pearl View estate is a development of the company situated on the mainland axis of Lagos and is set to become another benchmark of CMB aside Pearl® Apartments in Ebute Metta. Pearl View is located on Panti Street, Adekunle, Yaba which is less than a minute drive to the Third Mainland Bridge. It comprises 32, 3 bedroom apartments; 2 blocks of 5 floors and a block of 6 residential floors. The estate boast of a wide array of facilities and will deliver comfort to owners planning to live therein and a fantastic return to investors. The estate is planned to be exquisitely built with state of the art expertise and resources vested in this development will give our clients the very best financial and lifestyle investment.

Clearly stated in this report shows the solid contributions CMB has executed with the Brand of Pearl luxuries. These fascinating projects have steadily caught the eyes of many individuals, real estate experts and the government. This trend has continuously been the key to CMB growth since its inception in 2002.

This is an advertisement 2014-05-12