GTHomes Limited has adopted a new corporate identity, Imperial Homes Mortgage Bank.

The company said the change was in line with its desire to continue to provide its customers with best internationally bench-marked services in mortgage banking.
The Managing Director of Imperial Homes Mortgage Bank Limited, Ben Akaneme, said while unveiling the new corporate identity for GTHomes Limited in Lagos that the name change would strengthen its services to customers.

“As we have done through the years, our goal will continue to be the provision of excellent services. The core values that GTHomes inherited from GTBank remain the guiding principles for Imperial Homes Mortgage Bank Limited. We remain the same people, the same institution operating with the same core values and principles despite our name change,” the managing director added.

He stressed that the new identity of the company expresses its “identification with the vision of housing for all.”

Akaneme said the company’s logo had been enhanced, though it retained its essence.

“It is still a brief description of our brand. The orange and gray continue to represent our friendly, professional and trustworthy nature. The four sides of the box (represented by the acronym – FIQS) signify our customer focus, customer service, innovativeness and total quality management while the ‘I’ in the box represents our intensity and single-minded focus on our customers.

He explained, “We elected to go from our parent company, GTBank, because we were well trained, well-educated and we have the confidence to stand on our own. We would have made this move before now, but the difficulty we had was the same difficulty the last child has in the home. It is always difficult for the last child to leave the parents.”

Akaneme also explained the evolution of the organisation, stating that, “In compliance with CBN regulations and circulars in 2010 revoking universal banking practice in Nigeria, Guaranty Trust Bank Plc (GTBank) divested from its subsidiaries including GTHomes Limited.

The shares of GTHomes owned by GTBank prior to the divestment were acquired in 2012 by a select group of investors through a special purpose vehicle.

“In line with the divestment by GTBank and as with GT Assurance, GTB Asset Management, and GTB Registrars which changed their names to Mansard Insurance, Investment One, and DataMax, respectively, GTHomes Limited was required to change to a new name.”

2014-03-10