The principal sources of information in Nigeria are TV and radio according to the 2011 survey on Middle Class Nigerians by Renaissance Capital. Over 120 million Nigerians own more than 200 million radios and, contrary to the predictions of doom; radio still fills a strategic advertising role for businesses both large and small scale. Commemorating its 3rd year Anniversary and heading to its 9th Season this April 2014, Real Estate On Air is the first syndicated Real Estate Radio Show in  Nigeria aimed at empowering the average consumer/ investor to make wise investment decision, the Program was designed to inform, educate and engage participation from all stakeholders by providing information for the real estate market through expert’s interviews, news, and timely market reports. 3Invest is offering contemporary service in a sector that needs ardent professionals who understand the role of real estate to a growing economy. Lagos is particularly blessed to have 3Invest to champion Real Estate information on Real Estate matters to its eager consumer population says Korede Lawrence an executive at Trojan Estates developers of Royal Garden Estate.

Having interviewed over 70 industry veterans from leading real estate institutions,  Such ACTIS, KPMG, IFC, Stanbic IBTC, Eko Atlantic, UPDC, ARM Properties, RMB Westport, W-Hospitality,  Broll, GEMS2- UKAID etc, Real Estate On air is anchored by Ruth Obih,  who has unilaterally revolutionised the activities of the real estate industry in Nigeria whilst spearheading the brand 3invest that was credited for digitalising the real estate industry in Nigeria at SMW2014 . Through her vision several thousand Nigerians, investors and real estate players have been empowered with useful and relevant information via 3invest resources.  According to CEO, Structon Limited, Mr Kareem Okereke, Ruth is changing the view of Real Estate in Nigeria. Real Estate On Air is a must have for the future of Good Real Estate Practices” .

Also speaking at an interview, Ms Obih said its only humbling to see these thoughts of mine come to fruition, the journey has been a great lesson, my team and i are continuously striving to move the real estate industry forward by educating consumers through our platforms. When i started Real Estate on air, some of my allies advised me to cancel the show but i persevered and believed i would make it through and here we are today”. Our inclusive growth strategy is to expand the program across Nigeria and then sub-Sahara Africa.

In 2012 Forbes Africa featured Ruth as “Different” and was awarded 2012 Aspiring Business Person by the National Youth Economic Summit.

See some Expert views below

“A unique opportunity to educate the public on the intricacies of the real estate sector and the benefits of real estate investment. This programme and other promotional initiatives of 3Invest are helping to create the right platform for real estate marketing, which is very good for our industry”……… Hakeem Ogunniran | UPDC PLC

Real estate ON AIR is a good show, aimed at informing the public on real estate. The wide variety of real estate issues covered aims to make a regular listener supremely knowledgeable of the Nigerian Real Estate Market”….. Victor Onyenkpa | KPMG Nigeria

Fantastic idea and opportunity to educate the masses about Real Estate and emerging trends in the Industry. But the Program is “Too Short”……..Engr. Charles Akindayomi | CA Consultants Ltd

“I think the service is fantastic opportunity to improve the standards of service in the Real Estate sector. It is definitely a welcome opportunity to partner with pioneers in creating a platform for more dialogue among stalkholders in the industry. Great Job!!! Udo MaryAnne Okonjo | CEO, Fine and Country WA

Real Estate ON AIR is a great idea that would help educate the populace and stimulate housing awareness and ownership through mortgage financing and home ownership. The program was well structured and the questions were apt and direct. The time schedule was also strictly adhered to. Professionalism was exhibited all the way……..  Femi Johnson | CEO, Homebase Mortgage Bank

Some listeners views

Dear Sir, We hereby notify you of our interest in your radio station show aired on 97.3FM called Real Estate. We are very much interested in featuring some of our real estate developments during your radio program. It would be highly appreciated if you could please send the participation information to us as soon as possible….. Olumuyiwa

3invest is really doing an awesome job. hope you keep  it up…Would like to know if there is any forum where people are trained and taught about real estate and all it entails.  Lemuel David

Hi,Just thought i commend your show. A start to a good day….Damilola

Produced by 3Invest, Real Estate On air was launched in March 2011 with its flagship station on Classic FM 97.3 Lagos that targets the affluent and mobile over-35 age group and syndicates on the BEAT 99.9 FM Lagos  the most tuned radio in Lagos with over 400,000 social network followers and streams live online.

Real Estate Industry leaders, 2face Idibia and Alibaba has respectively endorsed the show.

 

See other Testimonials HERE

2014-04-08