Why JLL?

JLL has existed in its various forms since 1783, but the ‘Jones Lang LaSalle’ name has only been used for the last 15 years, born out of the 1999 merger between Jones Lang Wootton and LaSalle Partners, which was the largest international merger in the real estate industry at the time.

JLL has also launched a new logo (pictured), driven by the need to be easily recognisable in countries around the world, as well as lending itself to easier pronunciation in languages worldwide. It is also a response to the increasing number of digital applications and mobile channels.

JLL said shortening its name was a natural evolution of the firm’s brand, “recognising that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services. It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.”

Charles Doyle, chief marketing and communications officer at JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.

“The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”

The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.

The company was formed in 1783 by the merger of British firm Jones Lang Wooton and LaSalle Partners, a US firm formed from a predecessor launched in 1968. Jones Lang Wootton opened its first US office in New York in 1975. In 1997, the initial public offering was completed by LaSalle Partners for the company’s common stock in the market.

In May 2011, Jones Lang LaSalle purchased King Sturge for £197m.

 

2014-03-10